wooden knife

knife of a stick is the name of the blog of razonable and this first post explains why.

at razonable we are dedicated to helping other brands, companies, corporations or individuals, to relate to their customers, shareholders, suppliers, etc., in a way that is most in line with the values that those brands represent. we are dedicated to establishing emotional bonds between brands and their consumers or to reinforcing those that already exist. in our efforts to do this work with the dedication it deserves, we sometimes do not dedicate the time to our own brand that it needs to communicate in the same way that we tell our clients that they should do it.

We have started a new stage with the clear purpose of applying a reasonable razonable a completely renewed website, a quarterly newsletter full of innovative content and this blog to keep our finger on the pulse of everything that interests us related, especially, to emotional branding.

our goal: never again to be able to say that a blacksmith's shop is a wooden knife.