Solar de Samaniego is a Rioja winery with a long tradition. In 2015 it undertook the repositioning of the brand under a new concept that revolves around the world of literature: "drinking between the lines".
Following this pattern, the new design of its Crianza and Rioja labels is intended to evoke the world of fantasy and imagination of literature, with direct reference to the fables of Samaniego, ancestor of the family that owns the winery, whose ancestral home was located on the land where the vines of Solar de Samaniego now grow.
Razonable to carry out this work has redesigned the brand logo, the range of labels and boxes, as well as the point-of-sale display material and other brand elements.