other works
over the years in razonable we have carried out multiple projects for many different clients. some of these works have been for large projects and others not so large, but all of them have been equally important for us and our clients.
on this page we present a brief sample of some of these projects that, although the years go by, we do not want to leave in oblivion because they are a fundamental part of our history.
panda
panda is the brand created by razonable in collaboration with balthazar for the new pet store of the carrefour group. a concept of macro store for pet food and accessories, which wants to emphasize the closest and friendliest side that a specialist can offer.
For this design, in addition to the name itself, we developed the retail concept of the establishment in which, with a contained investment, we created an access space to the store with a strong personality based on recycled materials such as cardboard tubes.
Graphically, a palette of vibrant colors was created that can be freely combined with each other to give each expression of the logo a different perception, while maintaining the logo and the brand unchanged.
indigitall
indigitall is the platform that has developed innovative push notifications with image, to achieve instant, enriched, segmented and interactive communications between brands and their customers and users.
the razonable work in this project consisted in the development of the brand positioning: reaching emotions through technology, and the creation of its visual identity in order to reinforce this positioning.
the use of the fingerprint as a symbol refers on the one hand to the absolute personalization with which this platform allows communications to take place, and on the other hand it is the explicit image of the point of contact between sender and receiver on this platform: the finger on the screen of the mobile devices.
carmela's brownies
there are many brownies, but none like carmela's brownies. in this project, it was very clear from the beginning that, although the quality of the product, handmade with top quality ingredients, was exceptional, carmela's brownies were much more than that. the idea was to create the idea of the brownie as an object of desire and an object designed as a gift. a perfect substitute for the traditional bottle of wine that you take as a courtesy when you are invited to a friend's house or the usual bouquet of flowers for special occasions.
With this premise we created a visual identity that started with a logo that directly evokes the affection with which the product is made, then declined in a very careful packaging and a style of communication in social networks in which carmela became a real character who was the close and direct contact with customers.
psn
psn is more than an insurance company, it is a company with social responsibility implicit in its DNA. the design made by razonable for its 2016 corporate report extols the company's values and explicitly highlights its social commitment.
manner
manner is the street style fashion brand for men that combines a series of characteristics that make it an innovative concept in its category. manner is aimed at an urban public concerned about their appearance in a discreet and elegant way. attention to detail is an essential part of manner and all this is expressed through the strapline we adopt: "manners maketh man", a classic english saying that sums up in three words what this brand represents. to complete the equation, the product is designed and produced entirely by hand in spain.
for a brand with such a strong emotional charge, razonable developed the concept and positioning, its visual expression and its communication style. a simple yet powerful logo that unfolds in black and white together with lifestyle images that reinforce the brand positioning. all this is reflected in all the pieces developed by razonable for manner (online store, communication, etc.).
mdf
mdf is the municipal development fund of georgia, in the caucasus. the brand created by razonable for this institution, reflects the idea of growth and at the same time the sum of many to achieve a common effort represented in this case by the map of georgia formed by squares of different sizes and colors.
correos, spain's public postal service
The agency buenos días trusted in razonable for the design of the pieces of the collection of products for correos philatelists. under the idea of creating a powerful visual element directly related to the world of philately, we created a collage of historic correos stamps, which runs organically through the different elements of the collection: umbrellas, suitcases, bags, fans, plates, t-shirts, etc.
familia martínez bujanda
as part of the collaboration between razonable and saffron brand consultants, we developed the brand architecture and label design for familia martínez bujanda, one of the main producers of quality wines in spain.
correos, spain's public postal service
design of the book cathedrals of spain for the correos publication contest.
leroy merlin
razonable has developed for leroy merlin the packaging for several product ranges that this french distributor markets under its own brand throughout europe.
The design of the air conditioners line was carried out with the idea of evoking the thermal sensation they produce and fleeing from the technical and functional aspects of this type of products to, in this way, transform the act of buying from something technical and functional to an experience more similar to that of mass consumption.
razonable also developed the entire range of leroy merlin faucet packaging for all of europe, which meant that in addition to the design implications, a great deal of logistical organization was required to coordinate the enormous number of references resulting from combining four faucet designs, each with more than five types of faucet and with the languages of the eleven countries where they are marketed.
other projects carried out for leroy merlin include the design of the packaging for the premium range of portable radiators, door entry systems, thermostats and television antennas.
