for the brand nütots we developed an integral branding and packaging project for its range of baby hygiene products: diapers, wet wipes, cotton swabs, among others.
we created the name, the visual identity, the packaging and the communication tone.
the aesthetic proposal is based on a palette of pastel colors and cute illustrations of origami animals commissioned ad-hoc to luis echanove, which reinforces the softness, care and tenderness that the brand conveys. nütots combines functionality and visual charm, standing out on the shelf thanks to a coherent, friendly and memorable graphic universe.