For the brand Nütots we developed an integral branding and packaging project for its range of baby hygiene products: diapers, wet wipes, cotton swabs, among others.
We created the name, visual identity, packaging and communication tone.
The aesthetic proposal is based on a palette of pastel colors and cute illustrations of origami animals commissioned ad hoc to Luis Echanove, which reinforces the softness, care and tenderness that the brand conveys. Nütots combines functionality and visual charm, standing out on the shelf thanks to a coherent, friendly and memorable graphic universe.