grassy is an emblematic brand of jewelry and watches with more than 90 years of history. its emblematic store at number 1 of gran vía in madrid, has become an icon not only for the brand, but also for the city itself.
the razonable work for grassy has consisted of updating the brand without losing the values that the family has been passing on from generation to generation. we repositioned the brand based on the legacy and close ties with the art world. from there we redesigned the logo and other elements of the visual identity (packaging, shop windows, advertising, website, etc.). a fundamental part of our collaboration with grassy is to help the brand to express itself with these new values in all its different manifestations.