the branding work developed for clousr by razonable starts with the definition of its brand values and the creation of an innovative concept: clousr is like an older brother who, with his experience, brings you knowledge and helps you to take advantage of the one you already have, in an agile, simple and reliable way.
this concept led us to a positioning that is expressed with the tagline "the empathy trigger" and with a visual language that reinforces the perception of closeness and empathy.