the work that razonable did for bluetab, gives personality to a brand that already had a visual identity. for this we worked with the client in the development of a new positioning: "pioneering strategic business technology". this positioning implies the development of a new visual identity in which on the one hand a chromatic range is created that synthesizes the balance between technology and the company's passion, and on the other hand images of historical pioneers are presented that symbolize the new positioning. all of this is reflected in the tagline created for the brand: "targeted innovation".
the visual expression of these new brand elements is manifested in their offices, their website, their daily work tools, etc.