The work of Razonable for Bluetab gives personality to a brand that already had a visual identity. We worked with the client to develop a new positioning: "pioneering strategic business technology". this positioning implies the development of a new visual identity in which, on the one hand, a chromatic range is created that synthesizes the balance between the company's technology and passion, and on the other hand, images of historical pioneers are presented to symbolize the new positioning. all of this is reflected in the tagline created for the brand: "targeted innovation".
the visual expression of these new brand elements is manifested in their offices, their website, their daily work tools, etc.