someone once said that designing packaging is designing junk. this statement is absolutely true and not only that, but the more junk that design is, the more it means that it has succeeded.

designing packaging is largely about turning the designer's work into everyday objects that silently accompany us on a daily basis. the design of a cereal box or a tetra brik of milk that by their very ordinariness become invisible on the kitchen table. and from the table, inevitably, to the trash can and from there to the landfill. and all that journey as a symbol of the contribution of packaging to the commercial success of a brand.

the purchase decision usually lasts only a few seconds from the moment of purchase in front of the supermarket shelf. of course, the influence of packaging on the purchase decision is not the main factor. price, communication, location on the shelf, etc. are other factors that also help the consumer to make a decisive purchase decision. however, packaging can lead to a definitive rejection on the part of the consumer.

all the effort dedicated to design by marketing departments and design agencies is focused on contributing to the seduction of the consumer so that the consumer ends up choosing that packaging and throwing it away when it has fulfilled its function. this is the beauty of designing packaging, the beauty of designing garbage.