zamburiña is the brand name of a new restaurant concept that combines traditional Galician cuisine with fast food that responds to an artisan, urban, natural and contemporary positioning. this combination, which in principle could be anti-natural, is harmonious when presented in a non-conventional and very attractive space such as the one designed by the decorator luis galliussi, all under the visual style created for the brand by razonable.
what we did in this project was to give a touch of simple sophistication using a color palette in which black and white are dominant and the rest of the colors appear randomly and very discreetly in the eye of the letter a in the logo. we created a very powerful graphic resource consisting of a plot inspired by the op-art of the 70's that is repeated, as a common thread, in the packaging and decoration of the store.