works / visual identity / upik
upik is the brand that brings art closer to those who are looking for some kind of customization in an affordable way. several collections of photographs and illustrations to which the customer can add chromatic and typographic content.
the work of razonable has consisted in the creation of a name that somehow evokes the selection and customization capacity of the final client and a visual identity that allows to enhance the visual content of the product without competing with it. a logo with a neutral color but with character and a clean and easy to access website contribute to the positioning of the brand.