in november 2003, razonable began a collaboration with saffron brand consultants to, among other projects, develop the visual identity for vueling, the brand then recently created by the consultancy firm.
razonable designed the application to the fuselage of the aircrafts, the color palette, the graphic style, the tone of voice of the brand, the chromatic perception of the interiors, the look and feel of the website and all the visual elements in each of the brand's touch points.