works / visual identity / panda
panda is the brand created by razonable in collaboration with balthazar for the new pet store of the carrefour group. a concept of macro store for pet food and accessories, which wants to emphasize the closest and friendliest side that a specialist can offer.
For this design, in addition to the name itself, we developed the retail concept of the establishment in which, with a contained investment, we created an access space to the store with a strong personality based on recycled materials such as cardboard tubes.
Graphically, a palette of vibrant colors was created that can be freely combined with each other to give each expression of the logo a different perception, while maintaining the logo and the brand unchanged.