manner is the street style fashion brand for men that combines a series of characteristics that make it an innovative concept in its category. manner is aimed at an urban public concerned about their appearance in a discreet and elegant way. attention to detail is an essential part of manner and all this is expressed through the strapline we adopt: "manners maketh man", a classic english saying that sums up in three words what this brand represents. to complete the equation, the product is designed and produced entirely by hand in spain.
for a brand with such a strong emotional charge, razonable developed the concept and positioning, its visual expression and its communication style. a simple yet powerful logo that unfolds in black and white together with lifestyle images that reinforce the brand positioning. all this is reflected in all the pieces developed by razonable for manner (online store, communication, etc.).