works / visual identity / mad 28001
mad 28001 is a restaurant of the wogaboo group that was born with the vocation of being the first of many with this new concept. the brand developed for this project corresponds on the one hand to the idea of travel, using codes typical of air travel, and on the other hand reinforces the feeling of place, of belonging, through the creation of an alphanumeric code that combines the abbreviation of the airport of the city where it is located (madrid in this case) and the zip code of the establishment. While maintaining the same visual identity, this resource allows each restaurant to have a different name, but always with the same common thread.