razonable has developed for leroy merlin the packaging for several product ranges that this French distributor markets under its own brand throughout Europe.
The design of the air conditioners line was carried out with the idea of evoking the thermal sensation they produce and fleeing from the technical and functional aspects of this type of products to, in this way, transform the act of buying from something technical and functional to an experience more similar to that of mass consumption.
razonable also developed the entire range of leroy merlin faucet packaging for all of europe, which meant that in addition to the design implications, a great deal of logistical organization was required to coordinate the enormous number of references resulting from combining four faucet designs, each with more than five types of faucet and with the languages of the eleven countries where they are marketed.
other projects carried out for leroy merlin include the design of the packaging for the premium range of portable radiators, door entry systems, thermostats and television antennas.