lactalis is one of the largest french multinationals in the dairy sector. in spain it owns brands such as puleva, lauki, choleck, ram, chufi or president among others. in razonable we have developed numerous product and brand strategy and packaging projects for this group.
for chufi we helped them develop the range extension and strategic positioning of the new references. the project culminated in the complete design of the entire chufi range.
in the case of flor de esgueva, the razonable collaboration with lactalis was based on previous studies for the launching of new brand products and the design of their visual identity and packaging.
lauki is one of the reference brands of milk in some key regions of spain for lactalis. in razonable we have designed the packaging of the whole brand and its declinations to special milks.