on the occasion of the official presentation of pavalgan, as well as its first rehabilitation project of a historic building in valladolid, we developed the concept "when tradition and modernity go hand in hand" that summarizes the spirit of the projects developed by this brand. for this purpose we created a custom-made ambience in the patio de los reyes space of the patio herreriano museum in valladolid, where a large group of media, representatives of local and regional institutions and potential buyers of the promotion that was presented gathered.