carlsberg. bank of moments
this action is the result of our collaboration with the balthazar agency. the bank of moments was created for carlsberg, a real bank where with a credit card you can get probably the best moments in the world: a hot air balloon ride, a helicopter ride, a catamaran ride, a limousine ride or a very special dinner.
the visual identity created for this action combines the formal look of the bank with the playful and surprising air of the action of balthazar and razonable for carlsberg. the mechanics consisted of obtaining points through consumption in hospitality establishments. these points were accumulated on a card and could be exchanged for "the best moments in the world" in the bank's branches that were opened in albacete and valencia for the occasion.