as part of the collaboration initiated in 2003 between razonable and saffron brand consultants, in 2004 and coinciding with the 75th anniversary of its foundation, we redesigned the esteban rivas brand. this is a brand with a strong regional presence in the community of madrid, but in reality it is part of a larger group that, under the same name, includes, in addition to this occasional bus company, another van rental company, a small construction company and specialized parks for the transportation of merchandise.
esteban rivas buses are the flagship of the group and the client was very specific when requesting an animal to symbolize the brand values. after a long research, we concluded that the swallow represents regularity (it returns to its nest annually on the same dates), fidelity (it always returns to the same nest) and trust (it is a symbol of good luck in several cultures). it also moves with agility and evokes something as positive as the beginning of good weather.