veterinary diagnostic imaging, just as when it comes to humans, is incomprehensible to non-professionals. it is something like an optical illusion that, to those who are able to decipher it, allows them to find the origin and cause of the ailments that affect our pets. this idea of optical illusion is the inspiration for the visual identity developed by razonable for diez bru, the first and most prestigious center in spain specialized in veterinary diagnostic imaging. the application of this game of delicate optical illusion in juxtaposition to a powerful mass of clinical green reinforces the idea of medical rigor and personalized attention.