the organic products market is in full expansion and carrefour is well aware of this and for this reason has launched in spain a new concept of establishment in which 100% of its references are organic. this project has been carried out in collaboration with balthazar, inspired by the chestnut wood baskets that have been traditionally used in spain. to evoke this element, we created an undulating texture of chestnut wood as a false ceiling and all the furniture of the establishment is made of the same chestnut wood.
the project includes not only the design of all the space of the establishment, furniture, lighting, etc. but also all the graphic and visual identity of this new brand: logotype, creation of an ad-hoc bio typography, visual language, communication, bags, etc.