there are many brownies, but none like carmela's brownies. in this project, it was very clear from the beginning that, although the quality of the product, handmade with top quality ingredients, was exceptional, carmela's brownies were much more than that. the idea was to create the idea of the brownie as an object of desire and an object designed as a gift. a perfect substitute for the traditional bottle of wine that you take as a courtesy when you are invited to a friend's house or the usual bouquet of flowers for special occasions.
With this premise we created a visual identity that started with a logo that directly evokes the affection with which the product is made, then declined in a very careful packaging and a style of communication in social networks in which carmela became a real character who was the close and direct contact with customers.