álvarez gómez commissioned us to redesign its line of single-flower fragrances. each of the references in this range has the scent of a single flower. this was a product that was being consumed by a very old public and was not being renewed. the aim of the project was to rejuvenate the álvarez gómez single-flower fragrances to appeal to a much younger and more dynamic public. to achieve this, absolutely everything was changed except the scent of the fragrances. the color and transparency of the liquid, the bottle, the label and the box are completely new, as is the logo created for this family. the color and transparency of the liquid, the bottle, the label and the box are completely new, as well as the logo created for this family. a weave of vertical lines runs through the different scents, and inside the box, a spectacular photograph of each of the corresponding flowers fills the space when the package is opened.