works / visual identity / alter
the renewal of the Alter brand is the result of a new collaboration between razonable and Balthazar. the result is a harmonization work that works in two directions: on the one hand, it updates and homogenizes the brand's visual features, which were very dispersed and varied until now, and on the other hand, it organizes the group's brand architecture in a rational way and in accordance with both its complex internal organizational structure and the perception of the brand in the different markets in which the group operates.
The result of this teamwork is a visual identity that evolves from the previous one without breaking with the group's historical legacy and at the same time takes off on a new flight more in line with the needs of contemporary brands.